Established in March 1993, Zhengzhou Nissan Auto Co., Ltd (abb. as ZNA)., is a Sino-Japanese joint venture. ZNA was organized into the DF system in October 2004, and became a wholly-owned subsidiary of DFL in 2017. With registered capital of 1.29 billion Yuan and current asset of 6.5 billion Yuan, ZNA, the main development base of LCV products for Nissan in China and DF, is a national high-tech enterprise and equipped with more than 3000 staffs, including over 1000 professional technicians of all kinds.
In light of the dual-brand development strategy, Zhengzhou Nissan has had two brands (Nissan and DF). ZNA, whose pickup has been the top three in China’s pickup market for a long time, has a whole value chain of business process from product development, supply chain management, manufacturing to marketing services. Its main products are pickup and cross-country SUV. At present, ZNA, with over 200 first-class dealers (4s stores, exhibition hall, etc.), nearly 540 second-class dealers and over 380 appointed repair station, has formed an integrated and effective sales and services network for CBU sales, spare parts sales, information feedback and after-sales service.
Since the foundation of the International Business Department in 2008, ZNA focuses on markets of Middle East, Middle and South America and Africa and has obtained international certificates of ECE/3CV/GSO etc. by exploring overseas market for many years. Additionally, ZNA has set up 5 KD assembly factories in overseas countries like Malaysia and sold its products well in more than 50 countries and regions of the world.
Strategic Vision: Become No.1 in China’s Pickup Market
As the global development base of LCV products for Nissan, the Technical Center of Zhengzhou NISSAN Automobile Co., Ltd. (ZNTC) has nearly 400 research personnel, gradually improving its self-development capability in the fields of vehicle integration, off-road technology, emission control, vibration and noise reduction, new energy and special vehicles etc. through its efforts over the past 20 years. Moreover, the testing and evaluation capability of vehicle and key parts has been improved year by year. At present, ZNTC has reached the NISSAN GLOM testing level in the aspect of commodity evaluation, security and disaster-prevention evaluation and improvement ability.
ZNA focuses on cultivating innovative technical team and independent innovation ability. ZNTC was identified as provincial enterprise technology center in 1996 and state-level enterprise technology center in 2009. In addition, ZNTC adheres to independent innovation, has won hundreds of provincial scientific and technological achievements, has 413 valid patents, including 22 invention patents, and has become an important scientific research base for research and development of automotive products in Henan province.
Zhongmu Factory is Nissan's global boutique green workshop whose indicators of QCT reach Nissan’s global model level. And the technicians of this factory have won many kinds of prizes in Nissan's Global Basic Skills Competition. As the first mixed assembly line in China, its assembly shop going into operation recently is able to realize mixed production of loading vehicle and non-loading one. In addition, plant’s capability of assembly, painting and welding reach to that of Nissan’s global top-standard and smart factory. ZNA was awarded as one of the first batch of intelligent-manufacturing benchmarking enterprises in Henan province.
Special Vehicle and New Energy Vehicle
Zhengzhou Nissan Automobile Co., LTD has won the trust of its customers for the excellent product quality and has established many standards of the vehicle industry after practicing and exploring for a long time. Furthermore, ZNA can satisfy various modification demands of customers, setting up a competitive special vehicle business. Its products, modified and sold tens of thousands per year, have access to the industries of Public Security, Electricity, Telecom, Medical Treatment etc., and has taken the lead in the field of special and modified vehicles.
ZNA passed the check of “New energy automobile production qualification” based on the new national regulation in the first batch, (ZNA was the first company that passed the check in Henan province). In 2009, ZNA was recognized as the province-level new energy light vehicle laboratory and academician workstation, and ZNA is taking the leading position in electric vehicle development. ZNA owns an advanced remote monitoring system of electric vehicle, which accommodates customers to monitor the condition of vehicle in real time. To meet the new requirements of the urban management “Clean city, green transportation, comfortable travel and convenient logistics”, ZNA is continuously developing new energy vehicles suitable for commercial use and passenger use and has launched many kinds of new energy vehicles, like SUCCE Electric Vehicle and RICH Electric Vehicle, serving such urban public transportation as urban logistics and citizen travel. And RICH Electric Vehicle has been the best-selling one in its segment.
ZNA, steadfastly insisting in the corporate philosophy “customer is our focus, quality should be the priority”, made and implements the policy “to win the satisfaction of our customers through product’s high quality”. ZNA strictly controls every link from product development and design, localization to manufacturing with NISSAN uniform global quality standard, one of the most strictly standards—— A-VES, NISSAN's unique product quality evaluation system, that is, with an expert's view, which provides the same guarantee of international quality for the products under NISSAN brand and those under Dongfeng brand.
ZNA sticks to explore in pickup segment since its foundation and gradually became the leader in this segment. ZNA provides high-quality products and services with its more than 20-year joint-venture experience. With the core value: Commitment Companionship Creative for Mutual Success, ZNA centers on customers, provides customers with a full-range and high-quality services for vehicle selling and using.