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YEAR 2009 BEST CONSUMER MODEL ANNOUNCED THAT ZHENGZHOU NISSAN RICH WON “BEST PICK UP” HONOR

2009-11-25 17:57:42

At present, the winner has been released by china auto newspaper, on year 2009 best consumer model ceremony, ZNA started in pickup who again to defend the “LCV Expert (light commercial vehicles)" status, RICH pick stand out from many similar products, exclusive access to "Best Pick" award.ZNA RICH won “the best pickup of the year 2009 best consumer model ceremony” the committee experts indicated that the reason why RICH stand out in heavy competition, to be the only one rewarded as “the best pick up” the great honor, due to RICH had a higher competitive advantage no matter in technical level, product processing, quality performance and price, service.

Owning to excellent performance and reasonable price, RICH series pickup obtained 30% market share in high-end pickup while the first year launched, it has been popular for many years. In 2009, Zhengzhou Nissan rolled out RICH gasoline version, that breaking the traditional boundaries of medium and higher pick up segmentation. Until September 2009, RICH annual accumulative sales of pickup have reached to more than 18,000, increased greatly by 46.5% compared with last year.

Mr. SHENJIAN Hao, Assistant General Manager of Zhengzhou Nissan, at the time who behalf the company to received the reward and said “RICH reflect succeed in ZNA “dual-branding strategy”. RICH was marked with DONGFENG LOGO but sharing the platform with NISSAN D22 high-end pick up, that producing processing, quality assurance, manager know how and labor, facilities all the equally to Nissan pickup, most of spare parts have in common with Nissan pickup, it is a very cost for value model.

RICH diesel series pickup employed ZD25TCR engine with German Bosch electronically control high pressure common rail technology, which owned maximum power at 80KW/3800rpm. It had created the record that sustainable driving 20,000 km, average fuel consumption only 7.6L under the condition of highland, high temperature.  At Secord half of 2009, RICH gasoline pickup released that powered by Delphi MT20 4RB2 gasoline engine with advanced electronic control system, which power reached to 102kw/4600rpm, it have been further enhanced in term of noise control, handling, comfort, fuel economy further.

RICH series pickup is one of Zhengzhou Nissan initial models that launched since Oct. 2005

HAO SHENJIAN consider, as China's automobile industrial adjustment and changes in consumer behavior,The low-end product that pure focus on low pricing strategy ,which would withdraw from marketing accelerating, as reprehensive medium-high end pick up RICH would forward to spring coming

 Original sources link: http://www.zznissan.com.cn/news/news-mb.php?id=5874


 

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