Tencent auto: Hello everyone, now sitting on the right is the director hongjun GUO of marketing department at Zhengzhou Nissan Automobile.

Hongjun guo: hello

Tencent auto: Zhengzhou Nissan participates in the Guangzhou Auto Show (microblogging) We note that the big issue is that many of the Group's many brands are willing to put together a collection of great brands, and Zhengzhou Nissan is a separate and how this exhibition Considerations?

Hongjun guo: Guangzhou Auto Show is the last exhibition of this year, Zhengzhou Nissan at the end of 2009 proposed the "Plan 10.20, " reached 100 thousands units this year, the first step has no suspense. So we take the Guangzhou auto show an opportunity to showcase the new corporate image, all with over eight models show, including the NV200 and SUCCE.. These CDV products, more mature in foreign countries is an extension of the platform in the car out of the van, with the comfort of cars, there are some combination of multi-functional to meet the needs of commercial and home, a car arrived integrate with three vehicles function, all Brand to meet the diverse needs of a broader.

Tencent auto: we know that NV200 have introduced to marketing for a period of time, how does it performance?

Hongjun guo: In fact, just about the definition of a CDV, into a new concept requires a process, this is the first import. Year we introduced the concept SUV, the Paladin can bring change for the Chinese market in the near future, there is a new Paladin re-listed, return to the dominant position. That is the way to be successful SUV, the way we learn from the experience SUV, CDV import requires a process. Of course the Chinese market is huge; according to analysis of what the southern regional development in Guangdong will be very fast, market performance to exceed our expectations. From a national perspective, in general, is to reach 10,002 this year, one thousand sales will reach 200 thousands units next year. This is a new concept in the import process, allowing users to really understand or know what is really tailored to a car.

Tencent auto: I also understand that because NV200 Nissan LCV in the Chinese market, the first car, because the car itself is good, volume is more market acceptance for the concept of CDV, CDV of you think the market for Will depend on the level of acceptance of what factors?
Hongjun guo: depends on the user's entire consumer psychology matures, there is a whole market to mature. Although we can see that the market is hot, the hottest or the passenger, but in first-tier cities have introduced some limited signs of car, first-tier cities into second-tier cities in the transfer, some other capital cities to follow suit serious situation, but also Policy will be gradually introduced. But for CDV models from a functional point of view, business, home, including the purpose can be achieved by using, for from the original must have several cars into a car, CDV will be the future market growth in China and a main Now you can see a lot of manufacturers have launched similar to the CDV concept car.

Tencent auto: in the near future, CDV account for what proportion of it?

Guo Hongjun: both of NV200 and SUCCE are defined CDV concept, the future of 200 thousands units in 2012, 2015, during which two vehicles continued loading, or personality characteristics of the modified cars, and so will be increasing the proportion more and more.

Tencent auto: the momentum of a great representative of the direction of future trends ZNA it?

Hongjun guo: Yes. Zhengzhou Nissan is defined as the LCV, including light truck, SUV, and so one.

Tencent auto: The current 2012 plan can explain it in detail, as well as details of the situation?

Hongjun guo: We challenge "10.20", that is, 100 thousands units by 2010, in 2012 200 thousands units. We achieved 100 thousands  this year to challenge the 2010 first step has been virtually no suspense in 2011 was a transitional year, we have four brand-based top-down extension of the model, we have a 2011 statue NV200 Luxury introduced to market, there is the commercial version SUCCE next year, there are many models will be listed. Our goal is not very high but that the 120 thousands units, up 20% in 2010, we will challenge a larger market, although this year on September 26 completed the second factory of Zhengzhou Nissan, but has not yet reached 200 thousands units sales, the original factory in early 2011 to transform the plant will increase to 150 thousands units next year, will put the time in the late part of the product and then to the second plant. 120 thousands units in 2011, the product in place, 200 thousands in 2012 now see there is still hope.

Tencent auto: That is a continuing force in 2011 was the adjustment process. A 2012 outbreak of the process, we know that the factory is also in the renovation and expansion, what we will introduce more new product lines, or to optimize existing production lines or perfect.

Hongjun guo: In fact, a vehicle with four process plants, welding, painting, automobile industry, paint this vehicle is the bottleneck of the whole production line for our production line, the main transformation through the paint, and further improved to Achieve 150 thousands units in 2011. Of course, the first step of our new factory is 100 thousands units in 2011 to 200 thousands expansion to enhance our overall nearly 400 thousands units.

Tencent auto: recent chatting with ZNA client similar to the process, said the overseas market for Chinese-made side by side with commercial or some of the more crossover models that are very interested, especially the North American market, in fact, Department will set up overseas markets, overseas marketing development of situation?

Hongjun guo: In fact the Chinese market in a preliminary stage in recent years, Chinese enterprises should further do go overseas is a way, any business or own brands, but also any Chinese enterprise car executives, investors are most concerned about, Of the most attention. In 2008 we established the Overseas Business Department, after two years of operation, implementation, and 18 overseas distributors and group contract, we now have three overseas KD plants, the amount present, although we are not great, but every year more than double in 2011, is expected to reach 6 thousand years.

Tencent auto: where is the main market?

Hongjun guo: mainly South American countries, Turkey, the Middle East and Eastern European countries, but some of our partners are dealer group, their own ability to serve itself, so that customers have come to the overseas market is a very assured.

Tencent auto: just mention three things, one is the overseas market, there is a new energy, what is the energy plan?

Hongjun guo: We do electric car is the first in the country, including the original Rich, Oting platform in the morning and realized sales. Our booth will now show the succe electric bus. China's new energy in this electric car is still government-led, because there must be government-led, requires a lot of infrastructure, of course, keep up National Grid.

Tencent auto: Because we all know now about twelve countries in the recent five-year plan, but in the second Five-Year Plan , if there discussing their planning?

Hongjun guo: in 2010 we released a three-year plan, three-year stage.

Tencent auto: I want to know what this piece of Zhengzhou Nissan in the development of car rental like?

Hongjun guo: The main thing about the level of division, the level of division was established in 2005, including clubs, auto financing, our club's main collection of the two brands to form a complete concept.

Tencent auto: This is hanging in the Zhengzhou Nissan below, including those brands, our brand is what?

Hongjun guo: channels through dealers.

Tencent auto: dealer network construction is like?

Hongjun guo: 119 2009 dealer network, to further enhance sales by 2010 to achieve 243, we have 10 million units, based on the 2010 network expansion, in 2011 sales increase as soon as possible, we build a network of The first principle is to have the market, no market is not enough, the second network to ensure the normal operation. So we are still more likely to trust the dealer is the loyalty of this and the concept of business as common development

Tencent auto: just mentioned the dealer network in 2012 to reach what level?

Hongjun guo: target of 20 million units in 2012, planning to reach 300 outlets, and now the average annual sales increase of 500 units to 700 units of the concept.

Tencent auto: Do you have what's planning?

Hongjun guo: We have a standard, that is, the standards of Nissan management, we issued to the dealer Nissan DOS, N-CAM and other specialty stores operating standards.

Tencent auto: We know that before the Zhengzhou Nissan is mainly for some industries, including the D22 and the Paladin and other products. With the handsome guest listed, more user-oriented individual I would like to ask, the future direction of development is the main focus on individual users or where?

Hongjun guo: production and sales to the general public considered the main, the former location of the convenience store franchise requirements are not very high, as these products to market, the main changes to the general public, in fact, the location of our store, the dealer Location, the convenience of the user to store has more requirements, so keep the original model, to further expand the model, including dealer training and new store location of choice.

Tencent auto: Is there a specific ratio?

Hongjun guo: in 2010 was 6:4, that is, the public users account for 60% of the bulk accounted for 40%, 7:3 in 2011. 2012 is 2:8.

Tencent auto: Do you think such a rationalization, or benefit from more market performance?  Hongjun guo: absolute value or growth, is from 40% of 4 million units, 30% next year is 12 million units, even the year after, the entire development needs by the public.

Tencent auto: Thank you for your interview.

LINK: http://www.zznissan.com.cn/news/news-mb.php?id=6425