Success is spoils of war of the pioneer, the terminal of the diligent, and the vast sky of the ambitious. The path to success is their runway. Liwei, a diligent pioneer, an entrepreneur starting from scratch, is about to harvest success. And on the runway towards success, SUCCE is helping Liwei take off stably.

Tianya auto parts city, located at Beijing southeast suburbs of the 5^th ring, is the place where Beijing vehicle owners frequently come. It is just like a school running for vehicles. Thousands of dealers sell auto parts or modified kits here. Vehicles take a refresher course and accomplish updating and modification after leaving factory so as to be more close to the image, personality and profession the vehicle owners need. Liwei is one of the dealers. At eight o’ clock of every morning, he comes to work here by riding his SUCCE.

According to the street number given by Liwei, we found out the rough location of his store. Originally we wanted to have an accurate positioning with SUCCE as landmark, but only to find out that SUCCE cars stopped before more than one stores. When we found the storefront of Liwei, SUCCE was not there. Two carports reserved for customers outside of the store had parked two vehicles waiting to be modified. In the workshop of the store, screen protector was being done on a car, and four to five young workmen were running back and forth, busy but orderly. We just wanted to ask for Liwei, a young workman came over and told us that he had driven his car to deliver goods for a customer badly in need nearby and let us wait him for a while. Ten minutes ago, we just spoke by phone with Liwei. But just for a moment, we missed him. The schedule for Liwei and SUCCE was really full. Good wine needs no bush. Although the store is not facing the road, except for the field modification and decoration in store, it still needs to deliver “take-away”, thus it is clear to see his prosperous business.

Road to success

The store of Li Wei is not big for about 100m², but this store includes diversified “contents” and is “decorated” by the car fittings. There are different fittings such as exhaust tube, big envelop, car lamps and rain shield. We feel dazzled for a rough look. But observed carefully, all fittings are classified into different types, including fittings for SUV, sedan and car derived van, ones for appearance modification, interior trim and electric circuit and for function improvement and performance enhancement. Li Wei has a deep understanding on the car and knows the weakness of each car and demand of each person. His store is like a cyclopedia of cars. And he is more than a cyclopedia on cars.

Quickly Li Wei drove his SUCCE back. Li Wei is over 20 years old and is not tall. He wore leisure clothes and always smiled simply and honestly. He looked like an unpretending elder brother instead of a canny boss. Li Wei came to Beijing from the hometown Henan several years ago and started his own career from a car repair plant. The parents, wife and daughter of Li Wei live in the hometown, so Li Wei frequently misses them. This care makes Li Wei want to return and strive. The “return” indicates that he can not forget the hometown. The “strive” indicates that Li Wei hope to become stronger and care his parents, wife and daughter. The five-year work experience from a mechanic to a metal worker and a painter brings technology, experience, courage and fund to Li Wei and provides the spirit support and material foundation for the independent business.

“Photosynthesis” of SUCCE

If the experience and fortune accumulation is the first “five-year plan” for the business of Li Wei, Li Wei will separately start to venture in the second five-year plan in Beijing. To buy a full-function car which can assist him in business and living is one integrated part in this plan.

Li Wei also went astray in buying cars. He has ever tried to buy an economical car such as Polar Star. Li Wei knew his own demand by knowing the weaknesses in many aspects. After comparison, Li Wei changes the desired car as the SUCCE. He is very satisfactory with his new choice. This car is powerful such big car can drive at 170km/h. This car can save oil in any case. The oil consumption rate is about 9L/100km. The appearance is elegant, so customers can identify his business conditions and strength. This car has a big space and can do many things. Due to its flexible space, the car can be used to carry persons or cargo. SUCCE is very reliable. This car has been driven for a long mileage, but it has never “failed”. This feature is very important for a company which depends on the traffic tool too much. Li Wei does not remember whether the past Polar Star saves more oil than SUCCE, but he does not care about that. The oil-efficiency does not indicate economy. The true economy is a comprehensive problem: “the space of the Polar Star is too small the function is restricted and can not be used in many cases, so the goods are delivered and taken through two round-trip driving. The SUCCE space is proper for our medium and small enterprise owners. Generally our workload can be completed through one round-trip driving, so it is economical”.

All things in the world root from the photosynthesis which endows plants with life and animals with energy, so the photosynthesis is the starting point of the material world we depend on and is the log representing the producer and creativity. For Li Wei, the SUCCE is like a car with the “photosynthesis” which is a creator and producer and can bring “GDP” to Li Wei.

Roles of SUCCE

“Well begun, half done”. For medium and small enterprise owners which depend on cars too much, a good car means one half of success. Although Li Wei is an expert in modification and decoration, he hopes that SUCCE can demonstrate its essence. The appearance and interior trim of SUCCE seems to reach the best status of Li Wei. Any purposeful or additional decoration means failure. So far, Li Wei only finishes the sound system of the SUCCE and adds several speakers. The strength in the appearance, space, power, oil consumption, safety and flexibility enables SUCCE to play different roles. When Li Wei opens the tail box cover, you can see several bags in the box which includes over one hundred seat covers for customers. Li Wei calls the employees to unload the goods. These goods need to be moved away by 4-5 employees in 3-4 round trips. Even the rear seats are not taken up, and the rear box can contain a number of goods. It displays one routine operation status of SUCCE. The SUCCE can be used for different purposes in the work. The seats can be erected to carry the persons at the morning and night peak. The seats can be taken up to act as the truck which can fetch and deliver different spare parts and products in the daylight work. At night, SUCCE can carry the customers for super and relation maintenance elegantly. To open the door of SUCCE in the peak business period, the wonderful music from the speakers in the car can demonstrate the sound modification effect. The SUCCE is the house vehicle for collective travelling and can assist six-person team including Li Wei for a “Teambuilding” in the slack period.

It is pleasant when all are off duty. All can be seated in the SUCCE in a leisurely manner and go home with smiles. All feel very leisurely. Li Wei will summarize the gain and loss and experience in the car. This leisurely discussion can collect the intelligence from all employees. All can discuss on the foods at night or talk several jokes, so the ambience is very pleasant in the car.

United as One for One Purpose

Li Wei is the leading brother of all employees and will not command them by using the slogan such as “forward for me”. Li Wei always acts as an employee by using the slogan such as “follow me”. When the store is in construction, Li Wei will frequently guide employees. Although the employees are experienced, they frequently exchange with each other to improve the skills. All operation details are improved in the unconsciousness exchange. These details enable all employees to become brothers. The employees call Li Wei as “elder brother”. Several brothers are about 20 years old and speak with different accents, but they are very harmonious. They frequently exchange with the car employers and like smiling. This leisurely ambience and improving technical index can win many old customers for Li Wei. These customers frequently go to Li Wei’s store. After they park the car at the store and propose their demands, they can go away.

To maintain the existing customers is necessary, but seeking more extensive development space is more important. Li Wei frequently considers this issue. When the employees are busy, he will answer and make calls in the office which is separated from the store with the glass. Sometimes the voice is high and urgent, sometimes Li Wei crimples his eyebrow, but he smiles when he picks up the call. At this time, it indicates that he receives a new order and his SUCCE will set out.

When Li Wei drives out, the employees know that the driving direction is a common one to them. The SUCCE always brings him the feeling of “united as one for one purpose”.

Beijing becoming smaller @ SUCCE

Beijing is “big” all the time, especially for the “north vagrant” people. Li Wei has also this feeling. When Li Wei recalls the past busy days in Beijing, he can feel that “those crowded months and years are yet vivid” and the road is endless“. Now Li Wei is accompanied by SUCCE which can care Li Wei and their brothers and provide safe, convenient, leisurely, private and cozy ambience, so SUCCE is like an anchor for Li Wei, and Li Wei does not feel vagrant and does not feel that Beijing is strange and huge. The free travel enables Li Wei to feel smaller Beijing and feel at home. This home feeling extends and brings another mood to him in the off hours. Sometimes Li Wei can stroll in Beijing at a beautiful night, which becomes the avocation of Li Wei and his employees unconsciously.

Future

Now Li Wei has made “third five-year plan” and “fourth five-year plan” for his future. Regardless of any blue print, one group of intimate fellows and SUCCE carrying the whole team and their striving spirit is necessary. SUCCE will accelerate the steps to success.