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Rise with Accumulated Strength ZNA Coming to the Stage

2012-05-25 16:20:17

With the success in 2003, PALADIN has been awarded widely public praise as Evergreens of SUV for 9 years. However, ZNA who rose to fame together with PALADIN has experienced a series of ups and downs during its process of development. Due to the unique features of its products, ZNA focuses more on marketing to industry bulk customers, gaining great reputation from the users while dominating the market. However, calmness in the mass market did not earn ZNA a decent share in mass marketing field. As ZNA, guided by an outstanding strategic vision, introduces NISSAN NV200, a high-end CDV type of Nissan, starts to publicize the CDV concept at home and makes a transformation to mass market, ZNA gradually emerges before the public customers.        

Currently, ZNA already has three star series products including PICKUP, CDV and SUV and are striving for realizing leapfrog development of it through consistently promoting reformation in Zhongmu, establishing R&D center and innovating marketing. Firmly supported by the dual shareholders of Dongfeng and Nissan, status of the enterprise has also achieved unprecedented elevation through establishing and building up of enterprise brand.

Rely on the Brand of Nissan   Win the International Market

From the year 1993 to 2005, ZNA only introduced D22 PICKUP and PALADIN of Nissan brand. Features of the products depended on their customers. As ZNA orients its development to mass vehicle type, and also for the purpose of taking better advantage of advanced international technologies to relieve the problem of people’s travelling in China, ZNA introduced NISSAN NV200 five years later. Shortly after that, ZNA also undertook the great mission of popularizing CDV model and concept and expanding LCV market on behalf of Nissan Automobile in China. Therefore, CDV mass vehicles, represented by NISSAN NV200, began to sell like hot cakes gradually in China. Then ZNA also gradually shifts to the “bulk + mass” (fleet + retail) marketing model from the bulk (fleet) marketing model which takes industry customers as the mainstay, continuously elevating its strategic position in Nissan system. In the fiscal year of 2011, sales of Nissan light vehicles for commercial use in the world hit 1 million for the first time, of which Chinese market covered over 10% because ZNA’s accumulated sales of 115.5 thousand vehicles. Based on the fact, on Global Initial Appearance Ceremony for NISSAN NV200 Taxi held in early April, Carlos Ghosn, President and CEO of Nissan states expressed that “performance by ZNA in Chinese market strengthens the competitiveness of Nissan commercial vehicle in the Asian-Pacific region.” ZNA has become an important LCV production and R&D base of Nissan Automobile in China.

http://www.zznissan.com.cn/admin/up_img/20120525161250264.jpg

Photo of Carlos Ghosn, President and CEO of Nissan Automobile and Mr. Guo Zhenfu, President of ZNA Standing Before Nissan NV200 Taxi

In recent years, Nissan automobile has seen a consistent rise of sales in Chinese auto market, thus put more and more importance to the China’s huge consumer groups. As an important production and R&D base of LCV for Nissan in the world, ZNA has started to put more and more emphasis on mass marketing. It joins hands with Nissan Automobile to be a strategic partner for F1 Red Bull in Chinese Division and participates in various activities of Nissan in the globe. In terms of products, following the introduction of Six-Generation PATROL marketed by ZNA, it presents, together with Nissan Automobile, NISSAN NV200 taxi, the only designated taxi for New York in the future 10 years on the 2012 Beijing International Automobile Exhibition. It can be seen that Nissan Automobile is consistently strengthening cooperation with ZNA for promoting the development of CDV in Chinese auto sales market by the power of Zhengzhou Nissan. Meanwhile, it is an opportunity that ZNA wins the public attention and enters the international market gradually. .   

nissan global nissan china DONGFENG MOTOR COMPANY LIMITED ©2014 Zhengzhou Nissan

nissan global nissan china DONGFENG MOTOR COMPANY LIMITED

©2014 Zhengzhou Nissan