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Accelerating ZNA Expected to Achieve 50% of 2012 Sale Target Ahead of Schedule

2012-06-05 16:34:22

During January-May, 2012, ZNA realized a total sale of 49,500 vehicles, a year-on-year growth rate of 6%. This growth is especially rare in the macro background of slight growth of auto market. If such growth can continue, as of June 30, ZNA is expected to reach the sales target of 60,500 vehicles, a phased success by achieving a half of 2012 sales target.

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Innovative marketing creates growth against the market trend

In the first half of 2012，some high–standard auto shows including Beijing Auto Show drew eyeballs and stimulated the sale. But after the busy campaigns, the comprehensive effect of existing of government incentives, tightening laws and regulations, trip limit in urban areas, oil price exceeding RMB 8 and some other factors weaken Chinese auto market. So industrial insiders believe the time of high growth is gone and micro-growth will be the trend.

Facing such a complicated market environment, ZNA is actively adjusting its business thought, shifting from concerning sales growth to paying more attention to profitability enhancement, strengthening the image as the partner of enterprises and taking providing users with high quality, cost-effective products as the starting point, operation goal and core element of the brand value of ZNA while digging the value of the clients by serious innovative market campaigns, stressing on marketing by oral praises and comprehensively promoting deepened bulk + public mode to drive sales and realize growth in this adverse market.

Operation reform helps achieve 6-month sale goal

ZNA never slows down for past achievements. On the contrary, it always keeps acceleration state to achieve the 6-month goal of 60,500 vehicles, more than half of the whole year. There is one month left in the first half of 2012. It is the time for the final victory.

In order to achieve this milestone, the ZNA makes great efforts to promote operation reform, keeps continue intensifying basic management and boosts enhancement of efficiency and professional level with function-oriented conversion to realize the specification of industrial development, standardization of store marketing, normalization of over-the-counter exploitation and direct operation of level-2 outlets. The company maintains innovation sense in marketing mode, makes sure the oral praise marketing “one brings eight”, pushes for deepening of bulk + public marketing model and improves dealers’ incomes so as to fast enhancement strength of the entire marketing network. While keeping achieving internal optimization, starting from demands of consumers, ZNA leads to upgrade of owner club activities and builds up a information communication platform connecting manufacturers, industrial experts and users by dealer alliance and owner meeting so as to establish partnership with owners no matter in business or in life. If this sprint works, ZNA will realize the historic breakthrough by achieving a half of sale goal of whole year just in the first half of this year, a brand-new marketing starting point.

nissan global nissan china DONGFENG MOTOR COMPANY LIMITED ©2014 Zhengzhou Nissan

nissan global nissan china DONGFENG MOTOR COMPANY LIMITED

©2014 Zhengzhou Nissan