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With Active Expansion of Overseas Market, Export Sales of Zhengzhou Nissan Reached Expectation Ahead of Time

2013-04-25 15:59:18

On December 12th, a piece of good news came from Overseas Business Department of Zhengzhou Nissan, saying that sales overseas of Zhengzhou Nissan had reached 8,300, which accomplished the sales target of 8,000 in advance and realized a year-on-year growth rate of 29%.

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Zhengzhou Nissan Products at Port for Shipment

Domestic automobile industry continued the trend in the phase of adjustment in last year, causing sluggish growth in import and export of automobile and its components. Import of finished vehicles which has been maintaining a strong growth for quite a long time also experienced a trend of slowing down. However, finished automobile exportation represented by independent brands is displaying excellent performance. As manufacturing technology for domestic automobile improves greatly, product quality of automobiles with independent brands has been substantially enhanced. Zhengzhou Nissan, with the unique feature of dual brands, has won excellent reputation in the domestic LCV market. Meanwhile, ever since products with Dongfeng brand were born, Zhengzhou Nissan has been sticking to the cultivation and development of overseas market and has gradually earned acknowledgment and welcome in the market.

Overseas Business Department of Zhengzhou Nissan has been upholding the idea of “focusing on market rather than trade”, joining hands with the global marketing service network of Nissan Automobile and adhering to the “stronghold” network development strategy to actively pave its distribution networks and establish stable distributor cooperation mechanism. In the earlier phase, pouring more energy to cultivating network and ensuring aftersales services, it has gradually formed a healthy and stable global distribution network. So far, Zhengzhou Nissan has established distributor and aftersales service networks in more than 20 nations and regions all over the world.

Besides cultivation of overseas network, improvement on adaptability of products is also a key factor for achieving development in overseas market. From 2008 to today, 13 vehicles types of 4 Dongfeng products with Zhengzhou Nissan (including Rich, Succe and others) have achieved 3CV quality certification in EU and GCC. The products not only has won good reputation in the traditional markets Chinese automobiles are exported like Africa and Central and Southern America, but also has earned acknowledgment in markets with fierce competition among international brands such as Eastern Europe and the Middle East. Meanwhile, in order to enter the market of right-hand driving cars such as Southeastern Asia and South Africa, right-hand driving cars particularly developed by Zhengzhou Nissan for overseas market will be put into market next year. It is estimated that Zhengzhou Nissan will accomplish the great goal of exporting 10,000 vehicles in 2013 and 28,000 vehicles by 2016. Overseas sales of Zhengzhou Nissan will continue to experience a fast and steady growth.

It is also worth mentioning that as the global base for Nissan LCV production, Zhengzhou Nissan has started to export light truck Cabstar to overseas market and will carry out the exportation on a certain scale in the future.

Zhengzhou Nissan has been actively expanding the overseas market on the basis of its products and has maintained a steady growth. In the Dongfeng Independent Strategy, the position of Zhengzhou Nissan is described as “particularly important”. Zhengzhou Nissan will, relying on its strength and consistent efforts, stick to the dual brands strategy and establish a better developed overseas marketing network to highlight unprecedentedly its importance in Nissan’s LCV strategy and Dongfeng’s Independent Strategy.

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©2014 Zhengzhou Nissan