As the first vehicle joint venture of Nissan in Mainland China, Zhengzhou Nissan always sticks to a sustainable development way, makes progress with the society, supports the social construction and public welfare as a key part of enterprise social responsibilities. Over the years, Zhengzhou Nissan actively undertakes its social responsibilities in helping the poor, donating the money for education and earthquake relief work, etc by upholding the corporate ideas of “Belief, Concomitance and Success”. It has donated the total accumulated material assets of 28 million Yuan, and over 4.66 million Yuan only in 2011.

Make full use of Microblog or other new media for public welfare

In 2010, Zhengzhou Nissan established a key public welfare project---“Hand-to-Hand Project” specialized in helping the students with financial difficulties, orphaned and disabled children or other disadvantaged groups. By the end of 2012, Zhengzhou Nissan has invested the funds of 9.27 million Yuan in its Hand-to-Hand project, and helped 3,804 donated persons in total within three years. Based on it, Zhengzhou Nissan’s “Hand-to-Hand Project” is expanding the loving-heart field. By holding the campus tour lectures and students’ psychological guidances, etc, it has reached the levels of helping the students’ minds, spirits and occupation raise, etc, thus it’s really realized “Teaching associates to fish rather than simply giving them fish”.

It’s worth mentioning that “Micro public good” is emerging as a civil public welfare due to the wide application of MicroBlog, which is also appreciated and well recognized by civil charity organizations and public welfare people as an effective platform for launching more persons to focus on, participate in and supervise the public welfare.

Zhengzhou Nissan makes full use of MicroBlog or other media to build such a public welfare platform of “Zhengzhou Nissan’s Public Welfare Partner”. By adopting the on-line and off-line interactive activities, it carries out the public welfare activities of “Loving Heart 1+1”, etc to make more people focus on and engage in public welfare activities, and perform the public welfare ideas of “Back-feeding the Society and Helping Others” with practical actions.

On March 18^th, 2012, fifteen representatives of students with financial difficulties and public interest persons reached Zhengzhou from Shanxi, Anhui, Henan, Beijing and Zhejiang, jointly participated in the symposium with the subject of “Loving-heart Persons Gather in Zhengzhou 1+1 to Continue the Warmth” of Zhengzhou Nissan’s hand-to-hand project, the leaders of Zhengzhou Nissan Automobile Co., Ltd. gave the grant-in-aid of 5000 Yuan to each student with financial difficulties from all over the country.

              Helping students participate in Zhengzhou Nissan’s public welfare summer camp outdoor training.

The general manager of Zhengzhou Nissan is awarding the scholarships to students in need of help.

Unlike any traditional donation activities, all these donated students with financial difficulties are selected by social loving-heart persons via MicroBlog, including forty students reaching Zhengzhou from all over the country, who received the donation money of 0.2 million Yuan from Zhengzhou Nissan and Zhengzhou Charity Federation. The donation money was produced by relay transmission of MicroBlog friends.

Promotion of public welfare’s charity atmosphere

 In August, 2011, Zhengzhou Nissan and Zhengzhou Charity Federation jointly launched “Loving-heart 1+1” MicroBlog activity of Hand-to-Hand Project, where the net friends collected the donation money for students with financial difficulties by transmitting or discussing MicroBlog activities, and the public welfare MicroBlog of Zhengzhou Nissan’s “Hand-to-Hand Project” donates one Yuan for each transmission or discussion. The duration of this activity is one month, and almost 0.2 million transmissions and discussions are totally produced in this activity.

The civil public interest persons called Zhang Chaocen and Zhang Xiaofeng, who provided the information for helped students in the earnest talk, said “the Company can apply MicroBlog to transmit and perform the public welfare activities, which is a daily promotion of public welfare activities, and we hope that more enterprises and persons work together to create a good social public interest atmosphere.”

Up to now, such a public welfare MicroBlog called Zhengzhou Nissan’s Public Welfare Partner has become a social public-welfare platform built by Zhengzhou Nissan due to its openness, which can disseminate the public welfare culture, promote the active social opinions, and build a firm bridge between contributors and contributed persons. It’s believed that such “Micro Public Good” force will be continually increased to make more effective public welfare activities realized, complete the original intentions of public welfare activity at most, let more persons participate in public welfare career, and finally build the public welfare charity atmosphere.

Public welfare book

2010: Zhengzhou Nissan and Zhengzhou Charity Federation formally started “Hand-to-Hand Project” in May 2010, who planned to donate the money of not less than 3 million Yuan for Zhengzhou Charity Federation every year from 2010 to 2014, over 15 million Yuan in total, which is specialized in helping the students and orphans with financial difficulties, etc. Up to August, 2012, Zhengzhou Nissan has donated the total amount of almost ten million Yuan to help over 3,000 students realize the college dreams.

2012: while starting the hand-to-hand project, Zhengzhou Nissan is synchronizing MicroBlog on-line activity of “Loving-heart 1+1 Builds Your Dream”. It collected the dreams of students with financial difficulties from all over the country through official public welfare MicroBlogs, Zhengzhou Nissan’s Public Welfare Partner and other channels, forty students with the highest support and transmission rate in MicroBlog would obtain the dream fund of 5,000Yuan per person given by Zhengzhou Nissan.