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Home > About zznissan > Media CenterMedia Center
Make Micro Public Welfare A Vogue
2013-07-10 16:40:00
On July 5th, 2013, the Fifth China Corporation Social Commitment Conference was grandly held by “Southern Weekend” in Beijing Prosper Center. Hundreds of state own enterprises, private enterprises and multinationals vied for the awards. Zhengzhou Nissan Hand-in-hand Project, through its attempts and innovations in micro public welfare (Micro blog Public Welfare), was conferred “2013 Corporation Commitment Case Award”. The award recognized its dedication in innovating public welfare undertaking and extending public welfare platform.
Huo Jing, Director of Public Relations at Zhengzhou Nissan, received the award.
China Corporation Social Commitment Conference, based on 10-year-old “China Corporation Social Commitment Awards”, is a public appraisal well known for its widest enterprise concerns, highest authority and justice. The conference this year will herald a new decade, adopting the theme of “constructing commitment consensus and embracing a new beginning of the next ten years”. It aims to explore the new mode of social responsibility of enterprises within ten years and the ways to utilize innovative public welfare means and new concerns of public interest to make the social responsibility more popular. The micro public welfare mode in Zhengzhou Nissan complies with the trend of modern public welfare forms.
Huo Jing, Director of Public Relations at Zhengzhou Nissan, made an award-winning address.
As the first whole-vehicle joint venture in Chinese Mainland, Zhengzhou Nissan has been dedicated to producing safe and reliable products, carry forward the enterprise social commitment and uphold the public welfare philosophy of “helping others and repaying the society”. Its public welfare footprints cover safety and security, poverty-relief and education assistance, human care and local development. Apart from a large amount of material and human recourses input, Zhengzhou Nissan has also explored new public welfare modes and motivated more people to join in the public-welfare undertaking.
Trophy Conferred by Southern Weekend
Zhengzhou Nissan Hand-in-hand Project was launched in 2010 and received 3million input annually. It was set up to help handicapped children and orphans and assist poor university students. Up to date, the project has held over 30 public welfare activities, invested nearly 10 million RMB and supported over 4500 students. Concrete activities of various kinds have derived from the project, including” sunshine Education Assistance” and “Loving Heart 1+1”. The latter together with “Zhengzhou Nissan public Welfare Partner”, the public welfare micro blog of Zhengzhou Nissan, has become major platform to fulfill poor college students’ dream through micro blog application and netizen interaction. Such a micro blog channel has also won acclaim from netizens and offered a faster and easier channel fro the public to repay the society with their loving heart. Meanwhile, such a way can increase the interaction between the public on one hand and the public welfare activists and public welfare organization on the other, so more forces can be mobilized and an atmosphere of “every one helps the public welfare, and the public welfare helps every one” can be formed, paving the way for making the public welfare undertaking more popular, common and fashionable.
About Zhengzhou Nissan Auto
Zhengzhou Nissan Auto Co.,Ltd., founded in March 1993, is a Sino-Japan Joint vehicle Venture with a staff of 4000. The enterprise positioned itself as a major development base for LCV products of both Dongfeng and Nissan. It has long been devoted to professional manufacturing of light duty commercial vehicles and high-end market segment. Guided by its dual-brand development strategy, Zhengzhou Nissan owns Nissan and Dongfeng of eight types in five series. In new energy vehicle research and development, it has started the work shortly after its founding and has presented vehicles of six types in three series, namely Rich, Odin and Succe. It advocates the trend of green, low-carbon and highly-efficient vehicles through its advanced electrical vehicle technology, arousing wider concerns among consumers and the general public. Its input in environmental-friendly vehicle development and public welfare undertaking are recognized by the public, and the enterprise won honorary titles like “2012 China Auto Enterprise Public Welfare Contribution Award—Human Care Prize” and “2012 the Seventh China Charity Award “Most Caring Enterprise Donors”.
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