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Expedition of Zhengzhou Nissan Enthusiasts Fleet to China Grand Rally

2013-09-12 10:50:54


Recently, before the bungle for China Grand Rally was officially sounded, the ceremony for Expedition of Zhengzhou Nissan Enthusiasts Fleet to China Grand Rally& Rich Value Edition Going to the Market was launched. Zhengzhou Nissan, with 10 player representatives of its fleet as well as vehicle types including Rich pickup and Oting, made its appearance on the departure ceremony.

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In the China Grand Rally, Zhengzhou Nissan enthusiasts fleet will participate in the Diesel Team of T2 Group Manufacturer Cup Competition with 2 sets of original production Rich pickup. The other three vehicles, including a classic four-wheel drive SUV Oting and two converted Rich pickup will take part in the Gasoline Team of T1 Group for Manufacturer Cup Competition. Meanwhile, all series of products under the flag of Zhengzhou Nissan will escort for the trip by providing logistic services.

In addition, players for the competition are recruited through open application on the official website of the Owners’ Club of Zhengzhou Nissan Automobile. After a 4-month selection of four rounds, 10 elite players stood out from millions of applicants. Most of the players are from the customer group of Zhengzhou Nissan itself. Zhengzhou Nissan participates in the competition by upholding the very principle of serving the customer. Instead of staying at the stage of merely providing services based on vehicles, Zhengzhou Nissan has reached out for helping users take part in motor sports with difficult access to realize the dream of ordinary enthusiasts and satisfy their spiritual demands.

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At the meantime, a new member born into the Rich Pickup family— the value edition of Rich pickup is also put into the market in the activity. The edition has two vehicle types including the two-wheel drive and the four-wheel drive, among which the former one is sold only at a price of 77,800 yuan and the latter one at 97,800 yuan. What is worth mentioning is that Zhengzhou Nissan sends, for its first time, the price of Rich pickup to the major marketing area of diesel pickup in China where the price ranges from 60,000 to 80,000 yuan, making the product the first vehicle type for Zhengzhou Nissan to march into the mid-scale diesel pickup field. While being favorable in price, the quality does not decline at all. The value edition of Rich pickup has realized a perfect integration of high cost performance and excellent quality. It inherits the classic features of high-end pickups, including low fuel consumption, low vibration and low noise etc. It keeps up with advanced Nissan technology and high product quality, aiming to become a diesel pickup with extra value in the field. As the leader in Chinese high-end diesel pickup industry, the enterprise puts the value edition of Rich, a mid-scale diesel pickup into market, which will undoubtedly provide more choices for customers and further satisfy their diverse demands.

From Dakar in 2004 to 2006 to Traveling Across the Orient in 2008 and then to China Grand Rally of this year, rally cars of Zhengzhou Nissan have experienced the process of evolving from a joint venture vehicle type (Paladin) to an independently-converted vehicle type (Dongfeng Oting, Rich) and finally to an independent production vehicle type (Rich). It not only further strengthens the cross-country spirit of Zhengzhou Nissan, an introducer of SUV concept in China and an initiator of motor sports marketing activity, but also represents the consistent challenge and confidence of Zhengzhou Nissan as a professional SUV manufacturer.

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©2014 Zhengzhou Nissan