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Zhengzhou Nissan Automobile Co., Ltd. Celebrates Its 20th Anniversary

2013-08-14 10:57:04

The celebration of Zhengzhou Nissan’s 20th anniversary was held in the headquarter office building of Zhengzhou Nissan in the morning of August 7th, 2013. SHIGA Toshiyuki, COO of Nissan Motor Corporation, Guan Run, Vice President of Dongfeng Motor Co.,Ltd., MANABE Masafumi, Assistant President of Dongfeng Motor Co.,Ltd., Guo Zhenfu, Vice President of Dongfeng Automobile Co., Ltd. and President of Zhengzhou Nissan Automobile Co., Ltd. as well as Wang Jicheng, Vice President of Dongfeng Automobile Co., Ltd. and Secretary of the CPC Party Committee of Zhengzhou Nissan Automobile Co., Ltd. attended the celebration. At the celebration, representatives of staff who have entered the enterprise for 10 years and 20 years respectively, together with new college student entrants hand on the torches that signify the spirit of “surpassing the self for superb excellence” of Zhengzhou Nissan, igniting the confidence of Zhengzhou Nissan in a new blueprint.

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Mr. Guo Zhen fu, who has been with Zhengzhou Nissan from 1993 to 2013, shared 10 events of the greatest influence Zhengzhou Nissan had experienced during the 20 years with all present. He noted that Zhengzhou Nissan, with its consistent and courageous endeavors of 20 years, has secured its unique position in the choppy domestic automobile market and has grown to be an expert in domestic LCV field. And the very reasons lie in the huge Chinese automobile market, directors’ confidence and great support, the cross-country spirit and pioneering courage of Paladin as well as a higher career pursuit on the part of Zhengzhou Nissan team. The company has become the first automobile manufacturer at home who initiates the dual-brand strategy after joining the Dongfeng system. It takes the lead in bring in the concept of SUV and starting the CDV field and has gradually realized a rich product category and a rapid growth in manufacturing and marketing scale. For three years in succession, it challenged successfully the Dakar Rally, being a pioneer for Chinese production car to participate in the Dakar Rally. Hardship and great effort for 20 years.

SHIGA Toshiyuki, COO of Nissan Motor Corporation, delivered an enthusiastic speech at the celebration. He extended his heartfelt congratulations on the 20th anniversary of the establishment of Zhengzhou Nissan on behalf of Nissan Motor Corporation. After that, when recalling the 20 years spent together with Zhengzhou Nissan, SHIGA Toshiyuki mentioned that as the first joint venture of Nissan in China, Zhengzhou Nissan had been keeping a great momentum for development with a tight budget and a limited product category at the beginning of establishment. What’s more, it created a miracle in China’s sales industry after introducing Paladin in 2003. Through an all-around reformation and a rapid development, sales of Zhengzhou Nissan has exceed 100,000 sets gradually in ten years. At the end, SHIGA Toshiyuki summarized that he was proud of the development of Nissan’s first joint venture in central plain of China by referring to an ancient saying in China which is “those who win the central plain will win China.” He also said that Nissan will provide greater support for Zhengzhou Nissan in the aspect of products.


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A total of over 300 people from the Management and staff in all fields of Zhengzhou Nissan took part in the celebration.

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©2014 Zhengzhou Nissan